First Owner Paid

Someone paid full price. Three years later, you don’t have to.

Luxury and sports cars can lose a third to more than half of their sticker in three years. We show the gap between the original MSRP and the median asking price of 6,869 live US used listings, retrieved Oct 4, 2026 — in dollars, because percentages hide the “oh wow.”

Top 12 of 24 models
#1
EV sedan

Mercedes-Benz EQS

New in 2023$104,400
Asking today, 3 years old$44,817
−$59,583
gone in three years
57.1% lostGrade A

The depreciation alone ($59,583) is almost what the car asks today.

n=315 listings
#2
Luxury SUV

Maserati Levante

New in 2023$90,500
Asking today, 3 years old$42,259
−$48,241
gone in three years
53.3% lostGrade A

The depreciation alone ($48,241) is almost what the car asks today.

n=196 listings
#3
EV sedan

Lucid Air

New in 2023$87,400
Asking today, 3 years old$39,984
−$47,416
gone in three years
54.3% lostGrade A

The depreciation alone ($47,416) is almost what the car asks today.

n=153 listings
#4
EV SUV

BMW iX

New in 2023$87,100
Asking today, 3 years old$45,462
−$41,638
gone in three years
47.8% lostGrade A

The depreciation alone ($41,638) is almost what the car asks today.

n=228 listings
#5
Luxury sedan

Mercedes-Benz S-Class

New in 2023$114,500
Asking today, 3 years old$72,995
−$41,505
gone in three years
36.2% lostGrade B

Every month of the first three years cost the original owner about $1,153.

n=587 listings
#6
Sports/GT

BMW 8 Series (M850i)

New in 2023$103,000
Asking today, 3 years old$63,481
−$39,519
gone in three years
38.4% lostGrade B

Every month of the first three years cost the original owner about $1,098.

n=65 listings
#7
Luxury sedan

Audi A8

New in 2023$87,800
Asking today, 3 years old$49,424
−$38,376
gone in three years
43.7% lostGrade B

Every month of the first three years cost the original owner about $1,066.

n=108 listings
#8
EV sedan

Tesla Model S

New in 2023$94,990
Asking today, 3 years old$57,680
−$37,310
gone in three years
39.3% lostGrade B

Every month of the first three years cost the original owner about $1,036.

n=143 listings
#9
Sports/GT

BMW 8 Series (840i)

New in 2023$88,000
Asking today, 3 years old$52,277
−$35,723
gone in three years
40.6% lostGrade B

Every month of the first three years cost the original owner about $992.

n=64 listings
#10
Luxury sedan

Genesis G90

New in 2023$88,400
Asking today, 3 years old$55,602
−$32,798
gone in three years
37.1% lostGrade B

Every month of the first three years cost the original owner about $911.

n=50 listings
#11
Luxury sedan

BMW 7 Series

New in 2023$93,300
Asking today, 3 years old$61,500
−$31,800
gone in three years
34.1% lostGrade C

Every month of the first three years cost the original owner about $883.

n=336 listings
#12
Luxury SUV

INFINITI QX80

New in 2023$73,500
Asking today, 3 years old$44,371
−$29,129
gone in three years
39.6% lostGrade B

Every month of the first three years cost the original owner about $809.

n=397 listings